Video is now one of the most influential forms of marketing content, with most social media platforms recognising its importance and influence. As such, video marketing is now a highly sort after element of a digital marketing campaign. In fact, any marketing campaign that does not contain video is seriously lacking.
Yes, filming and editing were once complex and expensive, but this is no longer the case. The growth of YouTube, etc. is a clear example of how anyone today can create and promote a video, which is why you should include it in your content marketing strategy.
‘Simon planned and implemented the whole of our video strategy from scratch. Flexiion TV is now a very important part of our marketing effort.‘
Peter Osborn, Founder & Chairman, Flexiion MSP
I’ve created many films for my clients and included them into planned content management strategies. I can help with:
- Planning and scripting
- Shooting
- Post production and editing
- Publishing, syndication and promotion.
Please take a look at the Flexiion TV.
Wyzowl recently released its seventh State of Video Marketing report and, in light of the chaos of the past year, it’s perhaps their most fascinating set of findings yet.
Their research suggests video:
- Remains a key priority for marketers with usage and spend both, overall, increasing slightly throughout 2020, and plans to increase again in the next 12 months.
- Has been impacted by Covid in contrasting ways — while it is generally seen as a more necessary tool by both marketers and consumers, many have seen budgets restricted and plans shelved.
- Is watched more by people now as a result of the pandemic, which has seen an increase in demand for online content.
- Offers as better return on investment than ever before, as it continues to strongly influence traffic, leads, sales, and audience understanding.
- Is continually used by consumers as an integral part of their journey with brands.
You may also be interested in Content Marketing strategy as a whole.
