Audience focus and content relevance has never been more important, and I’m regularly talking with customers about the creation of vertical market content, i.e. marketing content that talks specifically to a business sector, type of company or job role.
Recently I created and published some vertical market content for my client Flexiion MSP, which was focused at schools and education.
Have a look at the vlog: Cloud in Schools – How Flexiion MSP is Helping Make it Work
This vlog was based on a video use case I shot, edited and published for Flexiion MSP. Over time this will be syndicated on a number of different platforms to maximse it exposure and its value as a piece of vertical market content.
A significant impact of Covid on schools and other education establishments has been the need for them to better project the learning process out of the school building itself into the wider community so pupils, teachers, parents and governors could continue to operate and deliver education. This has been done in various ways using a wide range of apps., but underpinning this is an increasing reliance on Cloud and its use to introduce the operational flexibility schools, etc. require to respond to evolving external pressures and the needs of their stakeholders.
Would you like help with your Content Marketing Strategy to enhance your SEO by building content pillars or subject clusters then please get in touch.
I have a lot of experience in developing content and can assist in the development and implementation of a content marketing strategy, including the production of all written material:
- Articles
- Blogs
- Social media content
- White papers
- Infograms
