In this recent blog I wrote and published for Flexiion MSP I chose to leverage independent research carried out by Accenture to promote the issue of Cloud usage – is it used simply to save costs or is it used to drive innovation?
Read the full blog: Cloud – Cost Saving Tool or Platform to Innovate?
If you’re interested in the business implications of Cloud then the findings may be surprising.
Understandably, the Accenture survey polled mostly executives in large enterpises, but we feel that its findings are equally relevant to small and medium size businesses. Making Cloud work for you is what Flexiion MSP does, and although cost savings and operational efficiencies are common drivers behind Cloud adoption, many of its customers are increasingly looking at Cloud as an opportunity to innovate, respond to evolving customer requirements and take advantage of new business opportunities. Using Cloud to save money is great, but using it to build competitive advantage, grow and succeed must be better!
Asking people what they think is commonly used as a hook on which to promote an issue, product or service. I’ve certainly been involved in multiple such projects over the years.
I’ve always found that the elements of a good survey-led marketing campaign are:
- Agree your target audience, both in terms of the underlying research, but also who you want to share the research findings with
- Keep it simple
- Make it engaging.
“The trouble with market research is that people don’t think what they feel, they don’t say what they think and they don’t do what they say.” …David Ogilvy
Why not find out more about I could help you with a survey project as part of your content marketing strategy.
