SEO content pillars are a webpage or a piece of web content that acts as a cornerstone on your website that focuses on a specific subject, product, service or issue that’s important to you and your target customers. They’re also known as Topic Clusters.
By gathering together subject-specific content it builds subject relevance around specific search terms, which enhances SEO.
For better SEO and respond most effectively to today’s searches, the answer is to use content pillars or topic clusters. Select the topics you want to promote, and then build content based on specific subject-related keywords that all link to each other, to create broader search engine authority.
I’ve been developing this approach for my client Flexiion MSP, an independent managed Cloud services company. Here is an example of a recent content pillar/topic cluster based around the key phrase: Managed Cloud Services.
In this example you’ll see that I’ve created a specific page that is intended to act as the SEO/key phrase target. To build its subject relevance I’ve created various bits of content, including blogs, videos, slides presentations, that are hooked onto this content pillar.
Would you like help with your Content Marketing Strategy to enhance your SEO by building content pillars or subject clusters then please get in touch.
I have a lot of experience in developing content and can assist in the development and implementation of a content marketing strategy, including the production of all written material:
- Articles
- Blogs
- Social media content
- White papers
- Infograms
