Put simply, content marketing is focused on the creation and distribution of added-value, relevant, and consistent content to attract and retain a clearly defined audience, in order to inform, influence and align them with your business. The objective being that should they ever want to buy what you sell, your contacts know you, understand you and trust you.
‘Marketing is no longer about the stuff that you make, but about the stories you tell.’
Seth Godin, author, entrepreneur, teacher
As a professional marketeer, I now spend the vast majority of my time helping my clients develop and manage their content development strategy.
Most organisations over time develop ad-hoc content, often in response to random events, but this is not a planned and managed content marketing strategy. A coordinated content marketing strategy should be:
- Thought out in advance, although flexible enough to respond to changing circumstances
- Based on some core, repeatable messages that positively influencing your target audience
- Varied to account for individual preferences – we don’t all respond the same to all content
- Regular, but not unwanted
- Measurable – what works and is less successful.
I have a lot of experience in developing content and can assist in the development and implementation of a content marketing strategy, including the production of:
- All written material:
- Articles
- blogs
- Social media content
- White papers
- Infograms
- etc.
- Events and webinars
- Video
