In a world now in which rapid change is the norm, how do businesses align change and innovation with their customers’ needs? Are they in control of the change process or are they constantly running to try and catch up with the needs of their customers?
I wrote and published a blog for my client Flexiion MSP: Change, Innovation and Customer Needs, in which the challenges of change and innovation are discussed and how businesses can use the Cloud to drive this function.
There are many reasons for organisations to change and innovate, but probably the most compelling is in response to their customers’ needs and actions of their competitors. Aligning innovation with customer needs, including both internal and external customers, helps ensure relevance, builds competitive advantage and boosts profits. But what do organisations do when their IT strategy is poorly aligned with customer needs and opinions; when they simply don’t care about the benefits a specific innovation is intended to deliver?
Read the full blog here: Change, Innovation and Customer Needs
Would you like help with your Content Management Strategy and aligning it with your customers’ needs? Get in touch today and let’s have a chat about how I can help. I have a lot of experience in developing content and can assist in the development and implementation of a content marketing strategy, including the production of all written material:
- Articles
- Blogs
- Social media content
- White papers
- Infograms
The online market is getting very ‘noisy’, the challenge, therefore, is how to stand out from the rest and get your share of the ‘attention economy‘. A multi-level content management strategy is critical in delivering your key messages in different and compelling ways.
