One of my common, ongoing marketing objectives for my clients is to develop content that specifically supports their SEO strategies. In this blog I focused on the key phrase: Using Cloud.
This blog is part of an ongoing strategy to highlight the growing importance of Cloud as a business asset as opposed to simply a bit of tech, and extend the discussion about it beyond the IT department into the boardroom.
In this particular blog I explore the fact that Cloud has rapidly become ubiquitous, and according to the IDG 2020 Cloud Computing Study, 92% of organisations are now using it to some degree, but I ask why?
Over the years I’ve planned, developed, implemented and managed marketing strategies and tactical activities. Getting involved and getting your ‘hands dirty’ is, in my experience, what makes the difference.
Yes, marketing has changed. Today we spend a lot more time identifying and developing much earlier contacts, who previously would have been rejected as unqualified or too far away from being ‘ready to buy.’ Now we value these types of early-stage contacts in a much different way, understanding that if they are nurtured correctly, over time, they can become customers or leads to other sales opportunities.
Today, it’s all about the relationship and leveraging the relationship to generate sales.
So if you need a new perspective or a additional willing pair of hands then I’d love to help.
I can offer support with most marketing activities, including:
- Strategic planning
- Lead nurturing
- Content marketing
- Video production
- Event management
- Website management, including SEO
If you’d like to find out a little more about me, then please get in touch.
