I’ve written and published a blog about transforming IT with Cloud. In it I ask if organisations have used Cloud to change the internal IT function to the same degree they’ve used it to change the way they deliver digital transformation projects and new customer services.
The blog: Using Cloud to Transform the IT Function, looks at the opportunities Cloud presents ambitious, innovative decision makers to change the IT function, by removing the routine, day-to-day burden of Cloud management, so they can focus on their core business, free of this unwanted distraction.
Writing, publishing and syndicating this type of content over multiple channels is now a very important element for my clients’ content marketing strategy. More often than not, blogs are the starting bit of content on which broader campaigns hang.
For example, this Transforming IT blog is being used as the basis for a Linkedin messaging campaign targeting CxOs who have recently started a new position and who may be specifically looking to change the way IT is delivered in their new organisation.
Would you like help with your Content Marketing Strategy and aligning it with your customers’ needs? Get in touch today and let’s have a chat about how I can help. I have a lot of experience in developing content and can assist in the development and implementation of a content marketing strategy, including the production of all written material:
- Articles
- Blogs
- Social media content
- White papers
- Infograms
The online market is getting very ‘noisy’, the challenge, therefore, is how to stand out from the rest and get your share of the ‘attention economy‘. A multi-level content management strategy is critical in delivering your key messages in different and compelling ways.
